One of the most fascinating facets of digital marketing is how it equalizes the playing field between large corporations and self-employed people.
If you have a fantastic product or service model, you have a variety of low-cost and user-friendly platforms at your disposal to attract new markets and promote your brand.
Gone are the days when you used a multimillion-dollar campaign budget to stay ahead of your rivals.
Digital marketing platforms enable advertisers to develop, test, and evaluate the success of their campaigns, allowing them to deploy and test campaigns efficiently and easily.
To successfully use digital marketing tools and generate a lot of money, you need consistent equipment such as a dependable computer and a secure internet connection.
The use of digital marketing platforms to support a company online is a big part of what makes this approach so scalable, even for small businesses.
But, what can Digital Marketing platforms do for you, and which ones should you try in your marketing department?
We’ve compiled a list of every resource your company will need to kickstart its marketing campaign.
Ahrefs is a robust SEO platform that will help you increase traffic to your website.
They have data for almost 150 million keywords in the United States and even more in 150 other countries.
It is excellent for competition research, as it allows you to see who is referring to your rivals, what their top pages are, and even more.
You can see where their content ranks and find crucial gaps for your content areas using the Content Gap tool.
The Top Pages tool displays which pages receive the most traffic, as well as the volume of traffic directed to competitors’ websites.
Mailchimp is a highly regarded email marketing software in the Digital Marketing tool ecosystem.
The service provides both free and premium versions, with pricing based on the scale and needs of your company.
This resource not only automates delivering emails to your clients at the most convenient time but also displays comprehensive statistics that can help you improve the company’s Digital Marketing efforts in the future.
Marketers who use Mailchimp can create full emails with photos, gifs, custom fonts, and A/B testing for their campaigns using only one platform.
It is unlikely that you will have more than 2,000 subscribers when beginning a company.
As a result, you can start with MailChimp for free to get your feet wet with email marketing and then upgrade to a paid plan as you develop.
ActiveCollab is a fantastic task management platform that can assist you with organizing your business work or your work in general.
It’s a good platform to use to ensure that everyone is on the same page or working on the same job.
You will leave comments and delegate assignments to someone on a specific project directly from the website.
Tasks and coordination are important when it comes to marketing.
You will ensure that everyone is on the same page by using team coordination and time monitoring.
It also provides for teamwork, which is ideal for any work environment.
However, despite its ease of use, the search functionality is extremely weak and often fails to locate the job you are searching for.
4. Analytic tools.
Analytics tools are another group of useful tools for digital marketing.
For website analytics, Google Analytics is the gold standard.
It’s difficult to work as a digital marketer these days if you don’t have any sort of Google Analytics experience.
Social network analytics applications, such as Facebook Insights and Twitter Analytics, offer feedback reports and assist advertisers in optimizing their promotions.
For tracking statistics on a website’s backend use Periscope that tracks user details, web searches, and conversion rates.
With so many digital marketing solutions available, it is critical to understand which ones actually produce results.
Today’s digital marketers live and die by their resources.
Modern advertisers are likely to be in a million positions at the same time.
Using the right digital media resources means saving time and keeping our sanity, whether we’re searching through details or fine-tuning our social presence.
You’re definitely eager to get out there and experience some free trials now that you’ve seen our whole list of digital marketing resources.
That’s great! Fortunately, businesses these days don’t usually need a lot more details to get your foot through the door to their network.