Why SEO Marketing Is the Foundation Every Other Channel Builds On
Most businesses treat their marketing channels like separate buckets. SEO over here. Paid ads over there. Social media in its own corner. Email off to the side. And when something isn’t working, they tweak one bucket without looking at how they all…
How Weak Branding Makes Your Digital Marketing Easy to Ignore
Every day, the average person sees between 6,000 and 10,000 ads. Most of these ads disappear from memory within seconds. The reason is not always bad targeting or a low budget. In many cases, the real problem is weak branding. Weak branding strips your…
The Combination of Instagram Reels and Search Engine Optimization
Search engine optimization combined with social media strategies is the best way to reach people for your page. You can focus on ranking pages in search engines, while the other focus on engagement, community building and reach such as Instagram, for…
SEO VS. PAID ADS: WHICH IS IDEAL FOR YOUR CALGARY BUSINESS?
You are operating a business in Calgary, and you realize that you need to establish a strong online presence. However, the difficulty lies in the fact that there are too many marketing options, which may be confusing. SEO and paid ads are two of the most…
How to Optimise Your PPC Campaigns with AI and Machine Learning
Pay-Per-Click (PPC) advertising has revolutionised digital marketing, offering businesses an effective way to reach potential customers through highly targeted ads. However, managing a successful PPC campaign can be complex and time-consuming, especially…
Why you Should Integrate SEO to Your Business
The modern business environment has seen many business people wonder how SEO can be practiced to ensure the business’s success continues in the future. SEO helps in creating brand awareness and brand image since most of the time people have confidence in…